IHG gives Crowne Plaza a ‘New Modern’ design

CROWNE PLAZA HOTELS & Resorts, part of IHG Hotels & Resorts’ portfolio, recently rolled out its “New Modern” design across U.S. properties with zones
for productivity, restoration and collaboration. The design caters to the growing bleisure travel segment.

The company expects 70 percent of Crowne Plaza’s Americas estate to feature updated designs by late 2025, IHG said in a statement.

“As the once firm lines between business and leisure travel blur further, Crowne Plaza remains a trusted leader at the forefront of serving the new blended
traveler,” said Ginger Taggart, IHG’s vice president, brand management for global premium brands. “Our latest design approach introduces more inviting
gathering spaces that inspire connection and enable guests to balance business and social interaction.”